Email Marketing Strategies

Posted by Emi L on  August 14, 2020
Category: Marketing
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Email marketing has a two times higher ROI than cold calling, networking or trade shows [MarketingSherpa]. Therefore, emails are an essential part of any marketing strategy. When a business wants to communicate something about its brand or sell its products, email marketing is one of the most cost-effective ways to do so. 80% of business professionals believe that email marketing increases customer retention [Emarsys]. So, what goes into an effective email marketing campaign? The first

Let’s Make Sales Calls Less Stressful

Posted by Emi L on  August 10, 2020
Comments Off on Let’s Make Sales Calls Less Stressful
Category: Sales
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If you are not a seasoned salesperson making sales calls can cause a lot of anxiety. No one wants to be a bother, and they certainly don’t want to get yelled at just for trying to reach their goals. When you look at how essential these calls are to growing businesses and moving towards goals, we see it’s worth getting through the anxiety. If it’s something that makes our business grow or our career successful,

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